It’s not just YouTube that’s been reaping living room rewards. In the past year, the number of YouTube channels earning six-figure paydays from TV viewership has increased by 45%, YouTube shared in a blog post released Wednesday.
To meet such demands as the company moves further into the living room, YouTube unveiled five new updates and tools designed to encourage TV viewership ahead of Wednesday’s Q3 2025 earnings report.
Most of these updates are tech focused. For example, creators will soon be able to upload thumbnails that are 50Mb, a big increase from the previous 2Mb limit. This will allow creators to showcase their content with 4K-resolution thumbnails. YouTube…
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