AIDAN teases upcoming album with brand-new music video for “Cowboys Don’t Cry”

Tista’ taqra bil-
Malti.

Maltese singer and songwriter AIDAN has released his brand-new single “Cowboys Don’t Cry,” the title track from his highly anticipated upcoming album, set to be released on Friday 20th March. The official music video for the single is out now, starting a new musical era for Malta’s representative at the Eurovision Song Contest 2026.

The album, also titled “Cowboys Don’t Cry,” will feature 12 brand-new songs including his 2026 Eurovision entry “Bella”, marking AIDAN’s next major chapter as an artist following a remarkable period of growth and international exposure.

Since winning the Malta Eurovision Song Contest, AIDAN has continued to build strong momentum both locally and internationally. His music and performances have gained significant attention, allowing him to connect with audiences beyond Malta while continuing to evolve his artistic sound.

In recent weeks, AIDAN has been touring across Europe as part of the promotional campaign for “Bella,” the song that will represent Malta at the Eurovision Song Contest. The promotional tour has already taken him to Bulgaria, Lithuania, Greece, San Marino, Albania and Sweden, where he performed, promoted his music and had the opportunity to be a guest on TV and radio shows in all countries he visited.

While touring in Europe, AIDAN also had the opportunity to meet many of the artists who will be competing in this year’s Eurovision Song Contest, further strengthening the international Eurovision community and building excitement ahead of the competition.

The tour continues in the coming weeks, with more international stops planned, including the United Kingdom and Norway, as AIDAN continues promoting “Bella” and introducing new audiences to his music.

With all 35 songs for this year’s Eurovision Song Contest now selected, Malta will compete in the second half of the second semi-final, which will take place in Vienna this May as part of the 70th edition of the Eurovision Song Contest.

“Cowboys Don’t Cry” is available now on major streaming platforms.

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