Royals fans may want to prepare their pocketbooks for merchandise from the team’s star first baseman.
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Several stores are already selling Vinnie Pasquantino merchandise, including some bearing his nickname: “Pasquatch.” Since 2023, a Sasquatch figure — similar to the one in the old Jack Link’s Beef Jerky ads — has appeared atop the Royals Hall of Fame in left field after Pasquantino reaches base.
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Major League Baseball players receive a share of merchandise sales. That money is distributed by the MLB Players Association. With Pasquantino’s latest move, he may have some of his own merchandise revenue in store, too.
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On Tuesday the 28-year-old New Jersey native registered a trademark for “The Pasquatch,” covering all kinds of clothing and other apparel. The application was first filed in January 2024.
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Darren Heitner, Pasquantino’s Miami-based attorney who filed the trademark, said they also have a pending application for a Pasquatch illustration. A licensed shirt is available through KC-based Charlie Hustle.
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“The nickname has taken on a life of its own, and now it’s protected,” Heitner said in a LinkedIn post. “Securing a federal trademark registration is one of the most important steps an athlete can take to protect their name, nickname, or brand.”
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The nickname may have needed some protection after All-Star Seattle Mariners catcher Cal Raleigh created his own mascot, “Dumpa Squatch.”
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Pasquantino’s nickname has become a phenomenon, leading to various merchandise and themed food offerings — including a necklace and even a Pasquatch bat.
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His play on the field has only accelerated his rise. He had his best season as a pro last year, hitting .264/.323/.475. He belted 32 home runs and drove in 113 runs — third most in the American League — in 160 games.
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Pasquantino began 2026 going 0 for 12 for Team Italy in the World Baseball Classic. Then he made WBC history by smacking three homers in a single game, helping the Italian squad reach the tournament semifinals.
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Pasquantino is still working to find his stride at the plate this season in the majors. He’s currently batting .195 with five RBI and eight hits in 41 at-bats.
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The Star’s Pete Grathoff contributed reporting.
PJ Green é repórter de notícias de última hora do The Star. Anteriormente, ele foi repórter esportivo da afiliada da Fox em Kansas City e repórter da afiliada da NBC em Wichita Falls, Texas. Ele estudou inglês com especialização em jornalismo e jogou futebol na Tusculum University. Você pode contatá-lo em [email protected] ou segui-lo no Twitter e Bluesky – @ByPJGreen
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