DirectToU and Alliance Entertainment agreed to pay $1.57 million to resolve claims that they violated the Video Privacy Protection Act (VPPA) by sharing consumer information with third parties.
The DirectToU class action settlement benefits consumers who purchased a video or video game from DirectToU or signed up to receive notices about videos or video games from DirectToU and whose information was disclosed to a third party between Aug. 8, 2022, and Sept. 22, 2025.
The settlement also benefits California residents who purchased a video or video game from DirectToU or signed up to receive notices about videos or video games from DirectToU and whose information was disclosed to a third party between Aug. 8, 2020, and Sept. 22, 2025.
DirectToU is a video and video game retailer that sells products from a variety of brands. Alliance Entertainment is a similar retailer that sells videos, video games, music and more.
According to a class action lawsuit against DirectToU and Alliance Entertainment, the companies violated the federal VPPA by disclosing consumer information to third parties without consent.
The DirectToU and Alliance Entertainment class action lawsuit claims that the companies violated the VPPA by using Facebook Pixel technology on their websites. This technology allegedly allowed the companies to share consumer information with Facebook, including what videos or video games consumers purchased from the websites.
DirectToU and Alliance Entertainment have not admitted any wrongdoing but agreed to a $1,577,000 class action settlement to resolve the allegations.
Under the terms of the DirectToU video game class action settlement, class members can receive a cash payment.
According to the settlement website, each class member is estimated to receive between $60 and $145. Actual payments may be higher or lower depending on the number of participating class members and the net settlement fund after deductions.
The deadline for exclusion and objection is Jan. 20, 2026.
The final approval hearing for the DirectToU video and video game class action settlement is scheduled for Jan. 28, 2026.
To receive a settlement payment, class members must submit a valid claim form by Jan. 20, 2026.
Have you or your child received treatment for video game addiction or play video games 15 hours or more each week showing potential symptoms of gaming addiction? You may be eligible for compensation by joining a video game addiction lawsuit.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source topclassactions.com ’
