100 Thieves x Demon Slayer collaboration release date revealed

The trailer drop has fans buzzing for one of the most exciting releases of the year: 100 Thieves x Demon Slayer. When gaming and anime collide, we get another reason to empty our wallets. Let’s break down everything you need to know about this iconic collaboration.

“Set your style ablaze,” 100 Thieves teased on X. According to the official shop, the collection is inspired by the iconic anime series. Specifically, the designs reflect its beloved characters and immersive world. The lineup includes a baseball jersey, athletic shorts, hoodies, graphic tees, hats, and accessories. Overall, the goal was to blend 100 Thieves’ bold aesthetic with Demon Slayer’s artistry.

To showcase the collaboration, 100 Thieves released a striking lookbook starring creators NiceWigg, Ellum, Sunny, and Anita, joined by special guest Aleks Le, the English voice actor for fan-favorite Zenitsu Agatsuma, bringing an authentic anime connection to the campaign.

100 Thieves’ collaboration with Demon Slayer releases on Sept. 5 (Image by 100 Thieves)

The 100 Thieves x Demon Slayer Collection will be available for purchase starting Sept. 5, 2025, at 10 a.m. PT, exclusively on 100thieves.com. The organization is timing the release to build excitement ahead of the US premiere of Demon Slayer: Infinite Castle on Sept. 12. Fans can also access some pieces from the collaboration early by entering their phone number and confirming with a code, as showcased in the lookbook.

By August 31, 2025, Demon Slayer: Infinite Castle had crossed the $300 million mark at the global box office, playing in 13 markets. Leading the way is Japan, with a $202.8 million haul, followed by South Korea and Taiwan. However, the movie has yet to be released in Europe, Canada, the US, Australia, the Middle East, and South American countries.