Whether they started out on stage, on the silver screen, or on the airwaves, many of Hollywood’s most familiar faces now make headlines for something else entirely: their booming business empires. From skincare and spirits to shapewear and streaming, these icons have built fortunes outside their primary claim to fame. Step inside the boardrooms and creative studios of celebrities whose true wealth lies beyond the spotlight, where entrepreneurial savvy trumps red carpet glitz.
Kylie Jenner
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Kylie Jenner leveraged her reality TV fame into a global beauty brand. With Kylie Cosmetics, she started with a single product, the Lip Kit, in 2015 and grew it into a billion-dollar empire within just a few years, per British Vogue.
Dwayne Johnson
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Dwayne Johnson transformed his wrestling stardom into a sprawling entertainment and business portfolio. His investor group purchased the XFL for about $15 million, as reported by ESPN.
Ryan Reynolds
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Ryan Reynolds is much more than just a blockbuster star. He acquired a stake in Aviation Gin in 2018 and sold it to Diageo for $610 million in 2020, then purchased an ownership stake in Mint Mobile in 2019 and sold it to T-Mobile for $1.35 billion in 2023, according to CBS News.
Kate Hudson
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Kate Hudson‘s leap from acting to apparel paid off with her co-founding of Fabletics. She co-founded Fabletics in 2013, and the brand surpassed $1 billion in revenue for the first time in 2025, per Parade.
Bethenny Frankel
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Bethenny Frankel turned her reality TV presence into a business phenomenon with Skinnygirl. An approximately $120 million deal gave Beam Global complete ownership of the brand in 2011, as reported by The Hollywood Reporter.
George Clooney
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George Clooney‘s tequila brand, Casamigos, became a billion-dollar success story. He sold Casamigos to Diageo for up to $1 billion, with an initial payment of $700 million and the potential for an additional $300 million based on performance, as reported by CNBC.
Hailey Bieber
MEGA
Hailey Bieber‘s modeling career paved the way for Rhode Beauty. The skincare line sold to e.l.f. Beauty for $1 billion after just three years, having made $212 million in sales in the year ending March 31, per Northeastern University News.
Dr. Dre
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Legendary producer Dr. Dre found his biggest payday not in music, but in tech. Apple acquired Beats Music and Beats Electronics for a total of $3 billion, according to Apple Newsroom.
50 Cent
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50 Cent, once known for chart-topping hip-hop, now pulls in massive dollars from his business deals. In October 2004, he secured a 10 percent stake in his Formula 50 brand, helped Vitaminwater sales grow from $100 million to $700 million, and got paid when Coca-Cola bought Glaceau for $4.1 billion in May 2007, per Trapital.
Dolly Parton
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Dolly Parton is not only country royalty but also a business powerhouse. Her Dollywood theme park in Pigeon Forge, Tennessee, celebrated its 40th anniversary in 2026 and set a new attendance record during its 2025 season, per Dollywood.com.
Roger Federer
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Roger Federer, the tennis icon, now sees most of his net worth tied to endorsements and investments. Federer recently became a billionaire according to Forbes, largely due to his strategic investment in the Swiss footwear brand On, a Zurich-based running shoe company, in which he invested $50 million for a 3 percent stake in 2019, per Boardroom.
Gwyneth Paltrow
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Gwyneth Paltrow reinvented herself from Oscar-winner to wellness tycoon. She is the founder and CEO of the lifestyle company Goop, which she originally launched in 2008 as a low-key weekly newsletter, according to GwynethPaltrow.com.
Jay-Z
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Jay-Z made music history, but his business pursuits made him a billionaire. He has amassed a vast portfolio of business ventures, including Rocawear, an apparel brand he sold the rights to in 2007, and an executive leadership role as president of Def Jam Recordings, earning him recognition on Forbes‘ Billionaires list, per Roc Nation.
Rihanna
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Rihanna‘s pop career took a back seat once Fenty Beauty exploded onto the scene. When Fenty Beauty launched in 2017 with foundation shades crafted for a broad array of skin tones, it generated $72 million in earned media value in its opening month and hit $100 million in sales within its first 40 days, as reported by Essence.
Selena Gomez
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Selena Gomez tops lists as the most followed woman on social media, but her business moves are even more impressive. Rare Beauty now has an estimated valuation of $2.7 billion, according to a report by Fortune magazine following its Most Powerful Women Summit, per Cosmetics Business. Her brand’s impact is as powerful as her music and acting achievements.
This story 15 Celebrities Who Rake in More Money from Businesses Than Their Day Jobs first appeared on InTouch Weekly. Follow InTouch Weekly on Yahoo so you don’t miss what’s coming next.
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