The management and production firm 3 Arts Entertainment is getting into the news business.
3 Arts is acquiring OManagement, the talent management firm founded by CAA and NBC veteran Olivia Metzger. Metzger will become partner and co-head of 3 Arts’ New York office.
OManagement specializes in working with news, journalism, and personality-driven talent, with a client list that includes Today anchor Craig Melvin, Meet the Press moderator Kristen Welker, Fox News anchor Harris Faulkner and NBC News contributor Steve Kornacki, among others.
The addition of OManagement comes amid a shifting landscape for news, journalism and opinion programming and content. The emergence of Substack, newsletters, audio and video podcasts and other platforms means that both journalists and opinionated hosts have more options than ever when it comes to figuring out where they ply their craft, even as traditional TV channels continue to slowly shrink.
The acquisition marks a big move into news for the Lionsgate-controlled 3 Arts, which has traditionally been focused on entertainment management and production, with clients like Tina Fey and Mike Judge and shows like The Office, Four Seasons and King of the Hill.
That being said, the company made a significant move into sports and athlete management earlier this week with the acquisition of A&A Management, the Ohio-based firm that represents Travis Kelce, NBA star Jonathan Kuminga and other sports related clients.
3 Arts will be able to leverage its reach and production expertise to OManagement’s news talent as they explore options beyond legacy media institutions.
“At 3 Arts, we recognize that news talent and media personalities have never been more valuable than they are today,” said 3 Arts Entertainment co-CEOs Brian Weinstein and Michael Rotenberg. “With audiences seeking out trusted individual voices, our partnership with OManagement allows us to support journalists and news professionals and personalities as they build their brands and adapt to new ways of connecting with the public. OManagement possesses unrivaled relationships with media companies and on-air talent, and as 3 Arts Entertainment expands its New York City presence, the addition of Olivia as a leader and a partner will help our combined team support cultural influencers and personalities creating impactful content.”
“The news industry is evolving, but the need for thoughtful, strategic support for storytellers and experts remains constant,” Metzger added. “Partnering with 3 Arts allows us to offer our clients expanded opportunities across a dynamic media landscape, while preserving the close, individualized attention that has always defined both OManagement and 3 Arts. By combining our deep experience in agenting and talent development with 3 Arts’ strengths in production and media strategy, we’re creating a powerful alliance uniquely positioned to support storytellers and experts at every stage of their careers.”
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