In 2023, Taylor Swift’s wildly successful Eras Tour — the one where tickets felt like they required a home equity loan — helped push her into billionaire status. According to Forbes, she now has a net worth of $2 billion, making her the first musician to reach billionaire status primarily through her music and performances.
However, at least several hundred million dollars comes from investments — including stocks, businesses, real estate and herself. You may never sell out Wembley Stadium eight nights in a row, but superstardom isn’t a prerequisite for investing like Swift and other celebrities who have capitalized on similar money moves.
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Diversify Your Holdings
Ocorian, a global financial firm specializing in capital markets, asset servicing, fund administration and regulatory compliance, recently examined Swift’s investment portfolio. One key takeaway: Diversification plays a major role in her success.
As Forbes noted, album sales and concert revenue are her primary income sources, but she has expanded into other streams, including merchandise, brand partnerships and social media monetization. While companies like Apple or Diet Coke may not come knocking, diversification is still accessible at any level. For example, buying even a fractional share of an S&P 500 index fund instead of picking individual stocks can create a diversified portfolio of 500 of the largest U.S. companies across multiple sectors.
Celebrity copycat: According to PitchBook, comedian and actor Kevin Hart has 26 investments spanning a range of industries, including food products, lab services, luxury goods and media.
Generate Wealth Through Real Estate
Forbes estimates Swift’s real estate portfolio at $110 million, while Ocorian places it closer to $150 million. Either way, she owns nine figures’ worth of property, from Manhattan penthouses to country estates — assets that function as wealth-building vehicles rather than just homes.
If buying high-end real estate isn’t realistic, investors can still gain exposure through real estate investment trusts (REITs), which trade like stocks, or through crowdfunding platforms. Real estate can help balance a portfolio with an asset class that offers both passive income and long-term growth, often independent of stock market volatility.
Celebrity copycat: According to Architectural Digest, Beyoncé and Jay-Z have built a real estate portfolio worth roughly $300 million, spanning properties from Malibu to Miami Beach.
Intellectual Property: Bet on Yourself
High-paying brand deals are a major perk of being an A-list celebrity, but Swift isn’t paying companies like Capital One or CoverGirl — they’re paying to use her brand, including her voice, image and likeness. This falls under what the International Trademark Association calls the “right of publicity,” part of the broader category of intellectual property, which also includes copyrights and royalties.
In 2025, Billboard reported that Swift paid $360 million to acquire the rights to her first six albums — not just to reclaim her past work, but as a long-term investment in her future earnings. Today, Forbes estimates that touring and royalties alone account for roughly $800 million of her wealth.
You may not own a music catalog, but you can still build intellectual property through content creation — including blogs, videos, podcasts, e-books or speaking engagements. If those efforts gain traction, they can generate income over the long term.
Celebrity copycat: In April, The Times reported that Lisa Kudrow earns the equivalent of about $20 million annually in residual income from her role on “Friends,” which ended more than two decades ago.
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