If you’re a child of the ‘90s, Gushers’ “Fruitheads” may have been living rent-free in your mind ever since. Just in time for spooky season, the brand revived the characters in a short horror film starring Bradley Whitford as a director who turns to the candy dark arts. You may never be able to look at a piece of fruit in the same way again.
Yahoo also ventures into spooky territory ahead of Halloween. On a more uplifting note, Cardi B is the new “chief confidence officer” for formula brand Bobbie. Plus, Apple’s Underdogs go on their next adventure, and FanDual launched a loyalty program with a parade of .
Scroll down for more of our top ads of the week.
Bobbie | “B is for Bobbie”
Formula brand Bobbie has enlisted rapper Cardi B as its spokesperson and “chief confidence officer.” In her signature unapologetic fashion, Cardi B advocates for judgment-free feeding among parents, while also calling attention to the maternal mortality crisis in the U.S.
Yahoo | “Reply All Is Scary” by Yahoo Creative Lab
A common email mistakes has frightening consequences in Yahoo’s horror-comedy. The ad stars comedian Steph Barkley, who accidentally clicks “reply all” while working on her laptop in a coffee shop–leading to an actual explosion.
Apple | “Underdogs: Blue Screen of Death” (in-house)
Apple’s Underdogs, a motley crew of coworkers turned entrepreneurs, are back to hit the conference circuit. Their favorite trade show goes awry with a widespread system failure that resembles Microsoft’s infamous “blue screen of death.” But for the Underdogs, who are using Apple Macs, it’s business as usual.
Gushers | “FruitHead” by Imagine Entertainment
Gushers’ Fruitheads – child characters from its ‘90s ads that turned into fruit after eating the candy – have probably haunted many people’s dreams (or nightmares) for years. Now, just in time for spooky season, the brand revives the Fruitheads in a body horror film starring Bradley Whitford as a director who turns to dark magic.
Jefferson’s Bourbon | “Tradition in the Breaking” by Droga5 New York
Droga5’s first work for Jefferson’s Bourbon sees Friday Night Lights star Taylor Kitsch go on a wild adventure from stormy seas to tropical jungles and beyond. It’s all in the name of breaking bourbon rules. Jefferson’s is trying to become one of the top premium bourbons in the U.S. and appeal to modern drinkers.
Creators 4 Mental Health
The creator economy is booming, but sometimes at the cost of creators’ mental health. To mark World Mental Health Day, Creators 4 Mental Health, Influential, and Outfront Media launched a campaign in Times Square that fights creator burnout and puts their wellness front and center.
Fan Duel Casino | “Thrillionaires, Assemble!” by Orchard
In this absurd ad, Fan Duel assembles an endless string of “thrillionaires” who cycle into a purple void while singing a fast-paced original song with a sax interlude. Directed by Andreas Nilsson, the “big, dumb anthem,” as described by Orchard CCO David Kolbusz, ushers in the launch of the betting platform’s new loyalty rewards program.
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