Tyler, the Creator – Credit: Youtube
Tyler, the Creator has released the music video for “Sugar on My Tongue,” a song from his Don’t Tap the Glass album. The self-directed visual showcases Tyler and dancers in a sterile, tiled room, with a climactic scene featuring a nude Tyler cutting off his tongue, and his also-nude love interest watering it and riding it after it grows.
The duo dances during the first verse, while the second verse introduces a BDSM vibe showcasing the model dragging Tyler on a whip. During the uptempo song’s chorus, scantily-clad dancers jump up and down in the room like the attendees of his recent New York and Los Angeles Don’t Tap the Glass pop-up concerts, entrenching his mission statement that “this album was not made for sitting still.”
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The video is the latest from Tyler’s new album, following “Stop Playing With Me,” which was also self-directed. Tyler is still on his Chromakopia tour, but fully amplifying Don’t Tap the Glass, an album that he was inspired to create to get people moving.
“I asked some friends why they don’t dance in public, and some said because of the fear of being filmed,” he said in an Instagram post about the album. “I thought damn, a natural form of expression and a certain connection they have with music is now a ghost. It made me wonder how much of our human spirit got killed because of the fear of being a meme, all for having a good time.”
He dropped the 10-song project on July 21 after an L.A. concert that he said was one of the “greatest nites” of his life on Instagram. “30 people. No phones allowed. No cameras. Just speakers and a sweatbox. Everyone was dancing. Moving. Expressing. Sweating,” he said. “It was truly beautiful. I played the album front to back twice. It felt like that pent up energy finally got released and we craved the idea of letting more of it out.”
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