Here’s When Justin Bieber’s New Album ‘Swag 2’ Is Expected To Launch

Justin Bieber‘s fans trend “Where is Swag 2” on social media, following a supposed delay in the album’s release. The pop sensation recently announced his second album this year, promising its arrival at “midnight.” However, no new music from the pop star has shown up on any streaming service yet, leaving fans confused.

Here’s everything to know about the confusion.

When is Justin Bieber’s new album Swag 2 releasing?

On Thursday afternoon, September 4, Justin Bieber announced on social media that he will release his latest album, SWAG II, at midnight. After hours of waiting, many are speculating that it may finally arrive at midnight Pacific Time, with the potential for it to arrive in around 30 minutes. Only time will tell if the assumption is correct.

The reel posted on his Instagram at around 10 am ET shows an LED billboard advertising the album name on a pink background. The caption reads, “Swag II tonight at midnight.” Around 12 hours before the supposed release time, Bieber gave an update on the album via an Instagram Story. The singer shared that he was “still making edits” and is gearing up to drop the album.

Since midnight has already passed for many time zones, fans are wondering why the “Yummy” singer has not released the new album as promised. SWAG II has not made an appearance on Bieber’s Spotify, iTunes, or any streaming pages yet.

For now, the wait continues for any further updates from Bieber. His team remains silent regarding the supposed delay and has yet to share the exact release time of the album. Additionally, the tracklist of SWAG II remains under wraps as well.

Needless to say, fans are growing impatient for the release, with many demanding clarity on the release window. One user wrote, “Where is SWAG II?????” while another commented, “Define midnight.”

If it arrives today, SWAG II will mark the follow-up album to Bieber’s seventh studio album, SWAG, which was released on July 11, 2025. It includes the pop icon’s recent hits “Daisies”, “Yukon”, and “First Place.”

Originally reported by Namrata Ghosh on Mandatory.

The post Here’s When Justin Bieber’s New Album ‘Swag 2’ Is Expected To Launch appeared first on Mandatory.