The Saudi pop artist’s latest release sees her switch between English and Arabic throughout, but her message is clear and further underlined with a fittingly cinematic video.
In her latest single, ‘You Don’t Have to Know’,’ Saudi singer-songwriter, Tamtam, delivers a rallying cry to surrender to your heart and trust in the process, despite the many hurdles that you’re likely to face in life.
While she switches between English and Arabic throughout, her message is delivered with complete clarity:
“You don’t have to know where you’re going,” she sings in the chorus. “You don’t gotta know because no one really does. Just listen to your heart, what it’s saying guides you on the road.”
Wrapped up in the kind of edgy pop sounds that have become her trademark, the song is an anthem of empowerment, while the video gives further depth to her message. In it, two young girls drive the narrative, drifting around a pristine and classically decorated house (the kind you wouldn’t want two unruly kids to be running around in). Driven by a mixture of curiosity and hesitation, they approach an unidentifiable object with fear, only to find an unlikely surprise inside.
The video is key to capturing that very particular type of tension between curiosity and the unknown, and could even be a reflection of Tamtam’s own pursuit of finding peace in the unpredictability of life.
Both the lyrical and sonic content of the track are an expression of Tamtam’s path through music. From indie favourite to a globetrotting artist performing throughout the Arab world, Europe and the US, to taking the global spotlight as a contributor to the official Coca-Cola anthem for the 2020 FIFA World Cup, Tamtam’s star continues to rise.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source cairoscene.com ’
