Jason Alexander, who played the beloved curmudgeon on the iconic comedy series Seinfeld, has found himself a new role by headlining a campaign for Kith in partnership with the New York Yankees. Done with the blessing of Major League Baseball, the collection spans apparel, accessories and equipment with artwork in honor of the World Series champs. The line launches at select Kith stores and on the brand’s website on Friday, Sept. 26.
Kith founder and creative director Ronnie Fieg is a big sports fan and has previously partnered on other collections with the Yankees, the NFL and the New York Knicks in addition to other collaborations with Wilson, Adidas, Russell Athletic, Nike and more. The fashion house jump-started this new line by introducing collectible made-to-order printed bats featuring the Yankees logo made by Kith and Victus. Two natural bats retail for…
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