Leonardo DiCaprio’s movies have grossed nearly $7 billion at the worldwide box office over the course of his illustrious career. He’s considered one of the last great movie stars – not just a permanent A-lister, but one who is expected to cover the cost of his salary and then some on a given opening weekend – and DiCaprio says the box office metric is as crucial as ever.
On the road promoting his Paul Thomas Anderson epic “One Battle After Another,” DiCaprio caught up with Variety to discuss the importance of movie ticket sales in a landscape thrown off balance by unvetted streaming data and social engagement.
We asked DiCaprio if he thinks box office numbers still matter in the new world.
“I think there’s just an inundation of content and so much production going on now — which is a good thing, obviously. But I think box office is important…
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