Hip-hop’s golden 2025 year isn’t done yet. Astonishing new music drops from Hit-Boy and The Alchemist
A tag team with Hit-Boy, signals fire. Add The Alchemist in for good measure, and you get an accelerant. Their new single Business Merger is an astonishing drop encasing the two’s talent, fresh from a successful run of form.
Business Merger Review and Verdict
Business Merger reflects on the complexities of fame and betrayal, underlining fading relationships that, Hit-Boy in particular, felt would last the stresses of a celebrity life.
In contrast, The Alchemist compounds this in a beautifying manner, realising the fruits of his labour in such a cut throat music business.
It’s a multilayered reflection on grinding your place in society, and having the will and skin to prevail.
ALC highlights this in his closing verse: “I put a couple hundred K hours in, days without showerin’, No vase to put a flower in (Nope), No paper to put the sour in, Still no way l’ma throw the towel in”.
Equally, HB has his own thoughts on the trifling nature of a game gone wild: “Why build a bridge just to watch n****s set it ablaze?” and “I’d rather do it by my lonely than fake with the pack”.
Overall, its blaring horns and micro samples push an infectious energy as a middle ground for hip-hop heads — one where the producer dispatches rawness through cavernous rhymes and style.
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