From Hollywood Hits to Canned Rosé, Elizabeth Banks Blurs the Lines Between Entertainment and Marketing

Elizabeth Banks is finally back home in L.A. after seven months in Toronto shooting Peacock’s forthcoming The Miniature Wife, a dark comedy series that Banks both stars in and produced alongside Succession’s Matthew Macfadyen.

It’s her latest project in a busy year, with the buzzy May release of Amazon’s drama series The Better Sister, in which Banks co-starred with Jessica Biel, and a September campaign launch for cosmetics label No7, a brand she has fronted since 2023. Not to mention the meteoric rise of canned wine brand Archer Roose, which Banks co-owns and promotes as chief creative officer, landing her on ADWEEK’s 2025 Brand Genius list.

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