NEED TO KNOW
Domino’s has rebranded for the first time since 2012
The new logo features a vibrant take on the most recent design, and a new trademark “Dommmino’s”
Shaboozey sings a new jingle for the pizza chain
Domino’s has unveiled a new logo – and a new jingle from country star Shaboozey.
On Wednesday, Oct. 8, the brand unveiled its new campaign — its first since 2012, per ADWEEK. The new logo features more vibrant shades of red and blue, a custom font called Domino’s Sans, and a new jingle from “A Bar Song (Tipsy)” singer Shaboozey.
The company has also updated the trademark to read “Dommmino’s,” with an extra “mmm” in the middle. The pizza boxes now boast a simpler design with the brighter colors, and the boxes for Handmade Pan and Parmesan Stuffed Crust pizzas now feature black and metallic gold accents to give the specialty offerings an upscale feel.
In the video, Shaboozey, 30, sings “Dom-mmm-inos,” and is seen behind-the-scenes in the studio recording the new jingle.
“As a nearly 65-year-old brand, we know that to stay strong and relevant we need to always remain modern and bold for our current and future customers,” Kate Trumbull, executive vice president and global chief marketing officer at Domino’s, told ADWEEK.
Trumbull elaborated that she understood why customers love the brand, and the new logo reflects what fans of the pizza chain already know and love. “We’ve taken a thoughtful approach by listening closely to our customers and franchisees, as well as conducting consumer research to understand what makes Domino’s special,” she told the outlet.
She added that the new colors are “vibrant shades of red and blue to make the brand craveable for the next generation of pizza lovers.”
Dominos
Dominos debuts its sleek new look
Domino’s sales have risen 5% over the first two quarters of 2025, totaling $9.1 billion (U.S. and international), according to the company’s second-quarter 2025 financial results, per USA Today.
Founded in 1960, Domino’s operates more than 21,500 stores worldwide, with more than 6,000 locations in the U.S., per Today.
Never miss a story — sign up for PEOPLE’s free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.
“Most companies rebrand themselves when they’re struggling, but after years of category-defying growth, this refresh is about continuing to push to be the best version of ourselves,” Trumbull wrote in a press release.
Read the original article on People
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source nz.news.yahoo.com ’
