“National Popcorn Day is one of those moments that reminds us why people love going to the movies,” said Michael O’Leary, President and CEO of Cinema United, in a statement. “It’s about sharing a big screen experience and enjoying the amazing combination of movies and popcorn together that you simply can’t replicate anywhere else.”
Concessions are a core part of the moviegoing experience, according to a Fandango study of more than 6,000 moviegoers: 96% of general ticket buyers said they purchased concessions during their trip to the movies and 61% of participants said they like to order a variety of concessions.
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