I Am Mook sign with Seek & Strike, premiere new track “Smoke Detector”

North Carolina deathcore quartet I Am Mook have signed a deal with Seek & Strike and will release a new EP titled Hollow Allegory on February 6. Lead single “Smoke Detector” and its official music video can be found below.

Regarding their addition to the Seek & Strike roster, I Am Mook comment:

“We are absolutely thrilled to be signed to such a reputable record label like Seek and Strike. This band has been knocked down continuously since its formation, but through persistence and consistency, we are finally reaching heights we thought would take us years to reach. We are incredibly grateful to every fan who takes the time to listen and share our music. We are astonished and humbled at the amount of strangers loving our sound. With this upcoming EP, expect to hear crushing tones with a sound that is nothing short of brutal. We firmly believe this is our heaviest work yet and the crazy part is that we are just beginning our journey… We are incredibly thankful to work for such a wonderful group of fans. Thank you for listening and now with Seek and Strike we are going to be able to bring you music more frequently. It’s on and thanks for the support.”

As for their sound, the band offers:

“If you are listening to us, the three words that come to mind are breakdowns, blast beats, and growls. Bands that we look up to are mostly from the MySpace era and influence our writing process are bands from this era such as, Chelsea Grin, Suicide Silence and WhiteChapel, etc. Additional bands that aren’t from this time-frame include Psycho-Frame, Larcenia Roe, Heavy Hitter, Body Snatcher, Traitors, Immortal Disfigurement, 9 Dead, Signs of the Swarm and Gutrectomy, etc.”

Finally, I Am Mook have this to say about the new song and video:

“The music video for ‘Smoke Detector,’ was shot by Justin Oakley and was a vision that stemmed from the song’s lyrics. Ultimately, this is a song about friends who are back-stabbers and the fake brotherhood within the scene. The video emphasizes that heavily with the backstabber being tied to a chair and being mercilessly beaten. Even the song’s title is a direct call out to fakes in the scene. The song is heated, hateful and brutal.

“In addition to the vision behind the music video, the shoot itself was indeed also brutal. We shot this music video on December 9th in the dark of night, deep in the woods, for over 5 hours in 28 degree weather. The ground was incredibly wet and muddy. In the end though, we would not have been able to get such incredible and steamy shots without the brutal cold. A lot of camaraderie and a lot of laughs were shared during the video shoot and we couldn’t have asked for a better outcome (a huge thank you to Justin Oakley for directing, shooting and editing the video and also to Jay Price, who took pictures throughout the whole shoot).”