Why NBC Decided to Stick With the Winter Olympics After the Super Bowl, but Still Plans to Boost ‘The ‘Burbs’ and Other Series

NBC is once again opting not to take advantage of the massive Super Bowl lead-out to promote a new, returning or pre-existing entertainment program. Instead, just like the network did in 2022, it will instead go right back to coverage of the Winter Olympics.

After the Vince Lombardi trophy is hoisted at the end of Super Bowl Lx on Sunday, Feb. 8, NBC Sports will segue to the Milan Cortina Winter Olympics primetime show, “Primetime in Milan,” at approximately 10:45 p.m. Et — including the women’s downhill competition (which will include Lindsey Vonn going for the gold as part of her comeback) and team figure skating.