- The 2026 Super Bowl is set for February 8, with the New England Patriots facing the Seattle Seahawks.
- Food Network star Guy Fieri teamed up with Bosch for an ad that will run during the Super Bowl.
- Fans reacted to the news that Guy will be part of the 2026 Super Bowl.
Guy Fieri is throwing his hat into the ring for the 2026 Super Bowl … but he’s doing it in a way that has fans totally thrown off!
The NFL’s biggest game is set for February 8, 2026, with the Seattle Seahawks facing the New England Patriots. And while fans are excited about the championship itself, its commercials are equally iconic.
Guy partnered with appliance company Bosch for a Super Bowl ad, and the Food Network star teased the TV spot on Instagram on January 26. In the video, Guy sits in front of a vanity with makeup brushes and a hair dryer, then the image cuts to a video of him, clean-shaven, in a brown wig, a gingham shirt, and tan pants. In other words, he looked very unlike himself.
“Just a little Big Game buzz,” he wrote in the caption.
Given how the image is a total 180 from Guy’s usual rock-and-roll attire, fans couldn’t get enough.
“Ahhhh this is epic!!! @boschusa @boschhomeus 🥳🥳🥳 #LikeABosch ❤️ Bosch Fam for the win!!!” one person exclaimed in the comments. “This is the hardest ad launch I’ve seen and I’m living for it,” another agreed. “That’s not Guy Fieri that’s Gentleman Fieri,” a different follower added.
We absolutely agree—this is quite a turn for Guy! And let’s not forget, he actually teased the ad spot earlier on Instagram, leaving fans intrigued about what he had in store for his future TV appearances.
“New Year. New Guy. New Look,” he penned in the caption.
Looks like we have something to look forward to on February 8.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.goodhousekeeping.com ’
