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Fanatics Sportsbook wants to break away from the usual gambling promotions that rely on former football players and quick-cash incentives to make its marketing point.

The wagering platform hopes to attract people to betting who don’t already spend their days thinking about odds and spreads by relying on a decidedly different kind of spokesperson for its Super Bowl ad. Kendall Jenner will lead the effort, asking fans to bet on some of the memes and digital discussion around the “Kardashian Kurse,” tied to the fate of her previous basketball-playing boyfriends.

“We very much have a challenger mindset, very entrepreneurial,…

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