Ultra Pro Entertainment is expanding its electronic game offerings with the launch of two new interactive titles, Turbo Trivia and Magic Tim, both debuting at Toy Fair New York. The new games are developed in partnership with Paris-based Zanzoon and reflect Ultra Pro’s continued investment in electronic gameplay experiences for family game nights and solo play.
The new titles are part of Ultra Pro Entertainment’s broader portfolio on display at Toy Fair, giving retailers and media an early look ahead of planned retail launches later in the year. Both games are slated to arrive this fall and will join the company’s existing mix of original and licensed tabletop and electronic products.
“Our team is focused on distributing family-friendly experiences that are not only fun but encourage connection — the kind that brings people closer together through shared moments,” shares Susan Lindsey, Senior Vice President of Ultra PRO Entertainment. “We’re grateful to continue our long-standing partnership with Zanzoon, introducing interactive electronic games that cater to all interests.”
Magic Tim is a screen-free electronic game designed for ages 4 and up that uses voice recognition to guide interactive play. The game challenges players to think of an animal, while the unit asks a series of yes/no or uncertain questions to narrow down the answer. With more than 400 animals included, Magic Tim also features a second mode focused on identifying authentic animal sounds. The game can be played solo or with up to four players.
Turbo Trivia is aimed at players ages 6 and up and centers on fast-paced electronic trivia. The game includes more than 1,500 questions that increase in difficulty as play progresses. Players respond under timed conditions, earning points and unlocking levels, with optional challenge mechanics adding a competitive layer to multiplayer sessions.
Toy Fair attendees can see both games at Ultra Pro Entertainment’s booth on the show floor at Booth No. 2105 Feb. 14-17.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source toybook.com ’
