K-Drama Boom in Europe Moves Into Adaptation Phase, Mip London Panel Says

The rapid rise of Korean drama in Europe is entering a new phase, shifting from streaming success toward local adaptation and co-development, executives said during a Mip London session examining the genre’s growing regional impact.

Speaking at “The Rise of K-Drama in Europe,” Jinhee Lee, marketing manager at Cj Enm, said Korean series have seen “a very clear rise, not just in global visibility, but in actual regional performance, as a strong and sustained engagement within individual markets as well.”

Joining Lee on the panel were Diane Min, head of Europe sales at Cj Enm, and Claire Takami Siljedahl,…