Disney reached 11.9% of total viewing in January, narrowing its gap with YouTube and nearly tying its 12% share from a year ago. But it wasn’t enough to topple the Google-owned video platform, which finished the month with a 12.5% share, according to Nielsen.
The media giant’s momentum was primarily fueled by ESPN’s coverage of the College Football Playoffs and championship games, which drove an 82% monthly viewing increase on the network and contributed nearly a full share point to Disney’s total.
It also saw a 10% boost from ABC affiliates, driven by multiple NFL games, the Citrus Bowl, the return of broadcast dramas and seasonal staples like “New Year…
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.imdb.com ’
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