5 Takeaways From the Ampere Analysis at Mip London: Broadcasters More Important Than Ever, YouTube as a Growing Destination for Factual, Sports Boost

At a presentation at this year’s Mip London, Ampere Analysis’ executive director Guy Bisson drilled down on the current state of factual television, looking into the booming effect of sports commissioning, the impact of YouTube as a destination for factual content and shifting differences between streamers and broadcasters.

Bisson gave Variety a comprehensive look into his research, compiled into a presentation titled “10 Factual Facts to Flourish in the Future.” The exec mentioned his previously coined 75% Peak TV as a point of reference, which refers to the 25% decrease in scripted commissioning since the peak of TV, around 2022. Conversely, factual commissioning…