Bryan Smiley, the former president and chief content officer of Kevin Hart’s Hartbeat, is launching his own digital-first media company, TheWrap has exclusively learned. Hard Carry Media will house gaming media company and YouTube channel Full Squad as its flagship entertainment brand. The company plans to help sports, entertainment, comedy and lifestyle brands reach Gen Z men.
The goal of Hard Carry Media is to build multi-platform brands and IP for Gen Z men. The venture is backed by the privately held entertainment company Hard Carry Gaming, Inc., and seeks to create and acquire a portfolio of digitally native brands for every stage of a Gen Z man’s life.
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