‘Marshals’ Premiere Draws 9.52M Viewers, CBS’ Biggest Non NFL-Aided Series Debut Since ‘FBI’

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Taylor Sheridan’s Yellowstone universe has successfully expanded to CBS, bringing to the broadcast network the big linear viewership the mothership series was known for on sibling Paramount Network.

The Sunday, March 1 debut of the series starring Luke Grimes reprising his Yellowstone role as Kayce Dutton drew 9.52 million viewers (Live+Sd Panel + Big Data), making it the most watched new series premiere of the 2025-26 broadcast season.

That is CBS’ biggest scripted premiere without a direct or indirect football lead-in since FBI debuted on Sept. 25, 2018 with 10.09M viewers. Boding well for its prospects, Marshals exhibited an impressive 99% retention from the first to second half-hour.

Marshals‘ delivery is up from the high mark set by the Season 5 premiere of Yellowstone on Paramount Network, which drew 8.8M L+Sd viewers. It also eclipsed the strong September 2024 debut of CBS’ Matlock, which averaged 7.74 million with a 60 Minutes lead-in that was boosted by a Steelers-Chargers game.

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