A primary concern for producers and directors remains whether AI-assisted content can be legally protected. Hong Kong government officials sought to allay those fears at the FilMart forum “Copyright Protection and Infringement Risks of AI-Generated Content.”
“[Artistic works] can be subject to copyright measures, when the creation is clearly completed by a human,” said Sandra Hui, assistant director of intellectual property at the Hong Kong Intellectual Property Dept.
In scenarios where a director uses AI for post-production tasks like background modification or audio cleaning, the human remains the primary author. When AI is used to generate content purely from text prompts, however, the legal waters muddy.
Hui admitted that there is no internationally consistent practice or standard, a situation that will change as more caselaw develops around generative AI.
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