Bait, the new comedy series from acclaimed actor and sometimes rapper Riz Ahmed, is coming to Prime Video next week. Promo materials describe it as “a new six-part genre-bending series that follows Shah Latif, an out-of-work British-Pakistani actor whose life begins to spiral when he lands the final audition to play the next James Bond.” We are pro-Riz around here, and this sounds like it could be great. Presumably this is why Ahmed has been tapped to host one of the first episodes of SNL UK.)
The soundtrack for Bait includes “Price Of It All,” a new track from Jorja Smith. It’s a swooning, string-laden ballad with some significant Bond-theme energy, which makes sense given the show’s subject matter. Smith remains a must-hear vocalist in any context, and this is one setting where she really shines. Listen below.
All six episodes of Bait will stream 3/25 on Prime Video. The EP-length soundtrack drops the same day, followed by an extended version 4/16, when the “Price Of It All” music video will also emerge.
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