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Elle Macpherson is the new face of Bonds
The Australian underwear brand, which also starred Robert Irwin in an underwear campaign last April, tapped Macpherson as the star of its Let’s Talk About Flex campaign
Macpherson, who was diagnosed with breast cancer in 2017, walked her first runway show in 14 years back in 2024
Elle Macpherson is proving things are better on the Gold Coast.
The Australian model is the latest star to be featured in a Bonds underwear campaign, Let’s Talk About Flex, and she stripped it down for the cheeky photos.
At 62, Macpherson rocks everything from lace bikini undies and bras and swimwear for the company, which starred Robert Irwin in a smokin’ boxers campaign.
Elle Macpherson for Bonds
Credit: Bonds
The Sports Illustrated Swimsuit bombshell said that the spot, which is launching the Bases Flex collection, reflects her “give-it-a-go attitude,” she says in a commercial for the campaign.
Macpherson’s feature in the ad is a reflection of how she’s showing her inner flex and showing up for herself. In recent years, that has meant treating her health her way.
Elle Macpherson for Bonds
Credit: Bonds
In 2024, the businesswoman and mom opened up about her holistic approach to treating her breast cancer diagnosis from nearly 10 years ago.
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“Just to be clear, I sought a lot of medical advice,” she said while appearing on Australia’s Today show that September.
“There was no clear path and there [were] no guarantees either way,” she continued in defense of her going against some doctors’ advice to recover without chemotherapy, pharmaceuticals or a mastectomy. “So, I just made a decision based on all the information that I gathered and what felt right for me.”
Macpherson, who is in remission, first spoke about her decision on Sept. 2, 2024, during an interview with Australian Women’s Weekly, sharing that her diagnosis came as a “shock” and was “daunting” to navigate.
She’s also been putting one foot in front of the other on the runway, walking her first show in 14 years at the Triumphant x PayPal Runway at Melbourne Fashion Festival in 2024.
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