Before the big-screen debut, celebrity relatives are testing fame on social media

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Social-first fame

“These are individuals who may not have broken into mainstream acting or production, but they carry significant advantages: access, wealth, network, and a powerful surname. The barriers to content creation and distribution are lower, and they’re leveraging that,” said Harikrishnan Pillai, CEO and co-founder of digital marketing agency TheSmallBigIdea.

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