Tag: Influencer marketing

Social-first fame“These are individuals who may not have broken into mainstream acting or production, but they carry significant advantages: access, ...

Vaseline has launched a vertical reality dating series as part of a broader push into entertainment-led marketing, as brands look ...

Celebrity endorsements remain deeply embedded in India’s advertising playbook, but the economics and effectiveness of star power are entering a ...

Sayani Gupta has achieved a remarkable milestone in her career, climbing to the #14 spot on the list of IMDb's ...

Brands will spend $37bn advertising in the ‘creator economy’ in the US alone this year, according to a new study published by ...

New Delhi: During this Diwali and wedding season, something fundamental shifted in India’s marketing landscape, and it wasn’t subtle. While ...

Tips Music Ltd. is excited to announce the release of "Meherbaan," an energetic Indi Pop track that showcases the versatile ...