SINGAPORE –
Media OutReach Newswire – 20 July 2026 –
So Drama! Entertainment (So Drama!) and TVBI Company Limited (TVBI) have entered into a strategic partnership to expand access to popular Cantonese entertainment content and deepen audience engagement across Singapore and Hong Kong.
Media OutReach Newswire – 20 July 2026 –
So Drama! Entertainment (So Drama!) and TVBI Company Limited (TVBI) have entered into a strategic partnership to expand access to popular Cantonese entertainment content and deepen audience engagement across Singapore and Hong Kong.
So Drama! Entertainment and TVBI Company Limited Announce Strategic Partnership
So Drama!, a Singapore-based media and entertainment company, continues to strengthen its digital presence through Kakee, its lifestyle and entertainment app, which celebrated its first anniversary this year. This milestone reflects the platform’s growing reach and resonance with audiences, as well as the company’s commitment to delivering fresh and engaging digital experiences.
TVB, one of Hong Kong’s most established broadcasters and a powerhouse in Cantonese entertainment, brings with it an extensive repertoire of drama series, variety programmes, and star-led content. Its premium streaming service, TVB Anywhere, offers global audiences convenient access to its rich library of content.
This partnership combines
So Drama!‘s strengths in digital storytelling with TVB’s compelling content and talent network. Together, both parties aim to deliver richer, more immersive entertainment experiences while unlocking new opportunities for content discovery and audience engagement.
So Drama!‘s strengths in digital storytelling with TVB’s compelling content and talent network. Together, both parties aim to deliver richer, more immersive entertainment experiences while unlocking new opportunities for content discovery and audience engagement.
As part of the collaboration, Kakee users stand to enjoy co-created content with innovative storytelling formats that resonate with audiences in Singapore and Hong Kong. These digital-first experiences will feature talents from both organisations.
Kakee fans can also expect on-ground activations such as promotional campaigns and meet-and-greet sessions with TVB artistes in Singapore. Plus, enjoy specially curated experiences, including opportunities to participate in exclusive activities or travel programmes to Hong Kong.
Audiences can look forward to highlights and trailers from selected TVB drama series, alongside exclusive audio interviews with TVB artistes on Kakee. These bite-sized offerings provide engaging previews while directing users to the full viewing experience on TVB Anywhere.
Both organisations will support cross-platform promotional efforts to amplify the reach of Kakee and TVB Anywhere across Singapore and Hong Kong.
Get the free-to-download
Kakee app and
TVBAnywhere+ app on the App Store or Google Play.
https://sodrama.sg/
https://sg.linkedin.com/company/sodrama-entertainment
Hashtag: #SoDrama!Entertainment #TVB #Entertainment #Partnership #Singapore #Hongkong
ADVERTISEMENT
The issuer is solely responsible for the content of this announcement.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.media-outreach.com ’
