Hailey Bieber Joins Xiao Wen Ju for Miu Miu’s Fall 2026 Campaign

Hailey Bieber and Xiao Wen Ju star in Miu Miu’s fall 2026 campaign, spotlighting apparel and accessories from the Italian luxury brand.

A harsh industrial backdrop is juxtaposed with soft, sinuous lines of the collection. Stretch poplin, leather, linen, tweed and lingerie-inspired detailing dominate the campaign, bringing femininity to the rigid setting.

Outerwear, from zip-front jackets to an opera coat clasped at the breastbone, joins cosseting trapper hats in offering a vintage-inspired bent. Among the standout pieces spotlighted in the campaign, the Vivant, Rendez-vous and Arcadie bags feature Miu Miu’s soft leather craftsmanship.

A ’70s aesthetic informs the eyewear, while Miu Miu’s Bubble shoe merges retro references with early 2000s appeal. The campaign was captured by photographer Zoë Ghertner. Xiao Wen Ju has appeared in Miu Miu campaigns and on the runway in seasons past. Bieber previously starred in the spring 2022 campaign, among other collaborations with Miuccia Prada’s label.

Miu Miu’s fall 2026 campaign marks Bieber’s latest campaign-starring role for 2026. The model and Rhode founder kicked off the year with a starring role in Victoria’s Secret’s Valentine’s Day campaign.

Bieber has also appeared in a 2026 campaign for Gap while continuing to front launches for Rhode throughout the first half of the year.

Miu Miu’s fall 2026 collection made its runway debut during Paris Fashion Week in March 2026. Actress Chloë Sevigny joined the lineup of models on the runway, which looked like a “churned horse racing track, which staff topped up with handfuls of twigs before the show,” per Joelle Diderich’s review of the collection.

Along with her various modeling and campaign-fronting gigs, Bieber has continued to expand her brand Rhode with a new pocket bronzer, which debuted in early June. The makeup essential was joined by a limited-edition peptide lip tint among other new products.