The former WWE Superstar known as Braun Strowman is launching a production banner alongside Magilla Entertainment (Moonshiners, Diesel Brothers, Beachfront Bargain Hunt), The Hollywood Reporter has learned. Strowman Scherr and his producing partner Nick Antonicelli will run Meat Castle Media in partnership with Magilla.
The Meat Castle Media deal marks Magilla’s first talent-led production venture. Scherr and Antonicelli will work with Magilla chief development officer Kevin Duncan, who helped develop and executive produce USA Network’s Everything on the Menu, hosted by Scherr. They’ll create new unscripted series and formats, as well as podcasts spanning craft, competition, celebrity interviews and more.
The first Meat Castle series is Hands On, in which Scherr, a former tradesman and mechanic, tries his hand at a new unique craft in each episode, diving headfirst into the skilled professions that power the American dream.
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