Australian rock icon James Reyne has released a brand new music video for his single “Going Back to Nashville” – and it’s a Spaghetti Western shootout like no other.
Produced by Taxi Film Production and directed by Colin Renshaw (Co-Founder of Alt.vfx), the video reimagines Reyne as a lone cowboy torn between the honest life and the pull of the Nashville money machine. But rather than shoot on a dusty practical movie set, the team saw an opportunity to explore the hot topic of AI as a creative production solution and leaned on generative AI tools to conjure sweeping saloon scenes, standoffs, and gun-toting characters.
“AI gave us scope we couldn’t afford otherwise,” says Renshaw. “From location and wardrobe to action sequences, it allowed us to go bigger than our budget would ever allow – or as Col calls it, ‘making a $3M music video for a tiny fraction’.”
Despite the tech-forward approach, the tone of the video is pure classic Western: dusty, dramatic and unashamedly fun.
“James loved it from the moment he saw the early renders,” Renshaw shares. “He trusted the process. That’s what made this work… we were all in on the idea.”
The project mixed multiple AI tools and custom workflows, with Renshaw experimenting relentlessly along the way: “Some tools worked for days, then died. Others were magic on minute one. Every shot was a roll of the dice. But that’s the fun part, that creative chaos.”
And if you’re curious about the future of AI filmmaking?
“Music videos are the perfect playground for AI,” says Renshaw. “You can pivot and improvise. More than anything, you can just have fun with it.”
Turns out you can teach an old cowboy new tricks. James Reyne’s Spaghetti Western adventure is proof that good ideas, great music, and a dash of machine magic can take you further than any horse ever could.
To learn more about Taxi Film Production visit www.taxifilm.tv
Check out Col’s latest director reel at www.colinrenshaw.com
Writer/Director/AI: Colin Renshaw @canyonmanofficial
Production Company: Taxi Film Production @taxi_film
Senior Producer: Jill McMahon
Live Action DOP: Gerard Lambkin
Artist: James Reyne
Artist Management: Scot Crawford
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‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source campaignbrief.com ’
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