The new studio will produce content across multiple platforms including theatrical releases, streaming services, commercial projects, gaming experiences and international collaborations. The announcement follows Devgn’s track record of investing in production companies, visual effects firms and his recent AI company Prismix, which he launched alongside Danish Devgn.
Under the new structure, Ajay Devgn will hold the chair position while Danish Devgn will serve as founder and chief executive officer.
“We are building a creative ecosystem within Lvs where original ideas are nurtured and new forms of storytelling are realised using world-class technology,” Ajay Devgn said. “Our goal is to set a new benchmark for Indian media on the global stage, an environment that empowers creators and leverages next-generation tools to…
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