Amazon and Netflix are teaming up to provide advertisers with the option to buy the streamer’s inventory programmatically through the tech giant’s demand-side platform (Dsp).
The offering will be available in the U.S., U.K., France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany and Australia starting in the fourth quarter of 2025.
“We’re delighted to enter into this partnership with Netflix, enabling brands to reach their subscribers and extensive library of premium content with Amazon Dsp,” Amazon Ads senior vice president Paul Kotas said in a statement. “Our goal is to remove the guesswork for advertisers by making it simple to manage all of their TV planning and buying with Amazon Ads.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.imdb.com ’
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