The company crushed Wall Street estimates for its second quarter on Wednesday, with CEO Jay Schottenstein citing “the success of recent marketing campaigns with Sydney Sweeney and Travis Kelce” as a big reason why, generating some 40 billion impressions and a “meaningful improvement in the business.”
American Eagle stock soared 25 percent after hours on the earnings report.
“Sydney Sweeney sells great jeans,” American Eagle CMO Craig Brommers told Wall Street analysts on the company’s earnings call Wednesday, as executives took a victory lap over the campaigns. The company says all of the Sweeney-branded jeans products sold out within a week, with many selling out within a day.
“The American Eagle Sydney Sweeney campaign was intended…
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