Ariana Grande has been open about the fact that portraying Glinda in the Wicked films has been healing for her as an artist. But in a recent interview, the pop star — who was previously managed by Scooter Braun — shared that signing with a new team of representatives has also played a big part in her falling back in love with making music.
In a New York Times profile published Wednesday (Nov. 5), Grande was candid about feeling unhappy with her music career before she was cast in Wicked a few years ago, noting that she once thought she’d never go on tour again after her exhaustive 2019 Sweetener trek. “There was something broken about my relationship to pop music that was healed recently through the time away,” she told the publication.
“I think it got away from me in a way I didn’t expect,” she continued. “There’s a thing that comes along with your dreams coming true that feels dangerous at times … Nothing prepares you for what comes with it. Until quite recently, it was really hard for me to navigate and I think it stripped a lot of joy out of this for me.”
Despite her prior reservations, the Grammy winner is now gearing up to hit the road again in 2026 for a small tour supporting 2024 Billboard 200-topper Eternal Sunshine, which she dropped after previously thinking that she’d never make an album again. She’s said before that recentering acting after primarily focusing on her pop-star duties was essential to her, but while speaking to NYT, she also hinted that the people she used to work with discouraged her from pursuing a balance between her two passions.
“By the way, I have a different team now,” she said on the subject. “Said with love, but that was a piece.”
Billboard has reached out to Braun’s rep for comment.
The interview comes more than two years after Grande parted ways with SB Projects, where she had been managed by Braun on and off since 2013. The departure came at a time when several major clients were also announcing their splits from the music mogul, including Demi Lovato and J Balvin.
In June 2024, Braun revealed that he was retiring from music management altogether. At the time, he said that he would “continue to root” for all of the big names that had once been on his roster, which also included Justin Bieber and Tori Kelly.
This past June, Braun echoed those sentiments while guesting on The Diary of a CEO podcast. “To see Justin move forward and succeed, to see Ariana with what’s happened with Wicked in this past year … Everybody that I’ve ever had a chance to work with, to see them go on and do great things on their own, it’s awesome,” he said at the time.
Shortly after leaving SB Projects, Grande signed with Brandon Creed’s company, Good World Management. A source told Billboard at the time, “She wants the focus to be her art and [Creed] puts her artistry and vision before anything else.”
Two years later, it seems as though Grande has been able to do just that with her new team behind her.
“I’ve never felt this connected to my art or inspired, and that’s just been such a tremendous gift,” she told NYT. “It’s like, oh, I don’t actually have to take on those things that were projected onto me. I can focus on my art, and that can be a separate entity. But I had to give myself the permission to think that.”
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.billboard.com ’
