Armada Music Group has opened its new multi-functional base in London.
The new space will serve as both a creative hub for local and international artists and an expanded operational base to support them.
The complex’s recording studios will serve as an in-house space for writing camps
The 7,000-square-foot space, located on Old Street in the heart of Shoreditch, spans six floors and includes:
• Two state-of-the-art recording studios with custom-built infrastructure, featuring PMC and Barefoot Sound monitors along with Roland, Nord and Sequential synthesizers
• An event space featuring L-Acoustics club-grade sound system and livestreaming capabilities with a capacity of around 130
• Dedicated listening rooms for A&R sessions
• Accommodation for up to 60 full-time employees
“Armada’s new complex is an integral part of its growth strategy, offering specialised support to dance artists, writers, and producers in one of the world’s most influential music markets,” said a statement.
Plans for the new HQ include establishing a dedicated local creative team under its publishing arm to further support its roster and bolster Armada Music Publishing’s headcount.
“Working in studios with great acoustics and top-of-the-range equipment truly elevates a session, and having all of this in a prime London spot is so convenient,” said British singer-songwriter Shells. “The listening rooms are a fantastic bonus; it’s great to get into a different physical space at the end of a solo session or writing camp to listen back. I’m so excited for this!”
The UK has always played a crucial role in shaping the global dance scene, and strengthening our footprint here allows us to drive innovation in one of music’s most influential markets
Maykel Piron
“I’ve just recently had my first session at Armada’s new complex, and it’s going to be an absolute game-changer having such a well-equipped, creative hub going forward,” said UK dance artist Silk.
“The UK has always played a crucial role in shaping the global dance scene, and strengthening our footprint here allows us to drive innovation in one of music’s most influential markets,” said Maykel Piron, CEO of Armada Music Group. “We’re thrilled to continue providing best-in-class services for our artists and writers around the world and look forward to leveraging this top-notch new space in the heart of London.”
Armada opened its first London office in 2017, and has since significantly strengthened its UK output – it is now the company’s second-largest streaming territory. Armada has doubled its headcount in London over the last two years.
The UK operation has led on campaigns for D.O.D. and the revival of Mason & Princess Superstar’s 2007 hit Perfect (Exceeder), as well as supporting the global roster, including Armin van Buuren, Joris Voorn, Lilly Palmer, Themba and Arty.
“This is a pivotal moment for Armada and a testament to the UK’s vibrant dance music scene,” said Ben Malone, general manager of Armada Music UK. “This new hub will empower us to further champion local artists, provide them with unparalleled resources, and foster more innovation and creativity in the UK.”
Armada Music Group has offices in Amsterdam (HQ), New York, London and Laren in the Netherlands.
PHOTOS: Ben Hickman
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‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.musicweek.com ’
