APE Macau
Bee Playing Cards
Asia Pioneer Entertainment Signs Strategic Agreement with Global Playing Card Brand
BEE® in Macau as a Platform to Deepen Asia-Pacific Expansion
Asia Pioneer Entertainment Holdings (SEHK:8400.HK)
MACAU, SAR, MACAO, March 31, 2026 /EINPresswire.com/ — Asia Pioneer Entertainment Holdings Limited (APE, Stock Code: 8400.HK), a Hong Kong-listed Macau company, together with Cartamundi, a global playing card manufacturing company from Belgium, signed a strategic cooperation agreement at the Macau International Environmental Cooperation Forum & Exhibition (MIECF) on March 27, 2026. The agreement lays the foundation for introducing advanced sustainable production
technologies into Macau, marking the first step in BEE®’s journey under the banner “Global Brand
• Made in Macau.”
The strategic cooperation agreement for the “International Green Production Technology
Introduction to Macau” was signed by Herman Ng, Executive Director and CEO of APE, and Jason
Pearce, Managing Director of Cartamundi APAC. The signing ceremony was witnessed by Elaine
Wong, Acting Chairperson of the Commerce and Investment Promotion Institute (IPIM), Macao
SAR; Yang Quanzhou, Deputy Director-General of the Economic Department of the Liaison Office
of the Central People’s Government in the Macao SAR; Hoi Chi Leong, Deputy Director of the
Environmental Protection Bureau, Macao; Chan Long Seng, Deputy Supervisor of the Macao
Chamber of Commerce; alongside Geoffroy de Myttenaere, CFO of Cartamundi Group, and Tony
Chan, Executive Director and CFO of APE. This milestone signals a forward-looking partnership
that will align international expertise with Macau’s vision for green innovation and economic
diversification.
Herman Ng, Executive Director and CEO of APE, commented: “We are proud to welcome
Cartamundi into Macau through this cooperation. This collaboration not only offers our customers a
more diversified product range, but also brings internationally renowned brands and advanced
production technologies to Macau.”
Jason Pearce, Managing Director of Cartamundi APAC, added: “Macau’s unique position as a
gateway to Asia makes it the ideal platform for our next steps. Today’s agreement is only the
beginning of a journey that will bring global innovation closer to Macau.”
A Prelude to Innovation
While today’s signing focuses on the strategic framework, the partners hinted at further
developments to be unveiled in the coming months. This cooperation represents more than a
business alliance — it is a commitment to shaping Macau’s role in global sustainability and high-
tech industries.
Strategic Cooperation Highlights
• Sustainable Technology, Made in Macau: Agreement sets the stage for sustainable, high-
efficiency production.
• Driving Diversification: Integrates hightech and green innovation under Macau’s “One Center,
One Platform, One Base” vision.
• Gateway to Global Markets: Positions Macau as a hub linking Europe, Portuguese speaking
countries, and Asia.
• Commitment to Responsibility: A shared pledge to innovation and a greener future.
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About Asia Pioneer Entertainment Holdings Limited
Asia Pioneer Entertainment Holdings Limited (APE), established in 2006 and listed on the Hong
Kong Stock Exchange (Stock Code: 8400.HK), is a leading supplier of electronic gaming
equipment and table solutions to cacsinos in Macau and across Asia. In addition to its core gaming
business, APE is actively expanding into smart vending solutions in Macau, further contributing to
the region’s innovation economy.
Website: apemacau.com
About Cartamundi
Cartamundi Asia Pacific is part of Cartamundi Group, a seventh-generation family-owned company
headquartered in Belgium. With a global network of 12 close to market manufacturing facilities,
design centers, and sales offices across four continents, Cartamundi partners with leading
Integrated Resorts worldwide to deliver premium gaming solutions. Its strategy focuses on
sustainable, profitable growth, ensuring we preserve our planet and our legacy for generations to
come.
Website: cartamundi.com
Media Contact
Ms. Man
Public Relations, Cartamundi & Asia Pioneer Entertainment
Tel/Whatsapp/WeChat: +853 63952307
Email: [email protected]
Ms Man (PR Consultant)
Asia Pioneer Entertainment Holdings
+853 6395 2307
[email protected]
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