Tom’s frequent work with AntsLive in music videos such as Captain Ants and Number One Candidate shows why his knack for elevated and conceptual works is so sought after by clients like Adidas, Reebok and Grammy award-winning rapper Doechii. Knowing how to expand or minimise ideas into their most fun and vibrant forms, one of Tom’s greatest strengths is that he knows when to be hands-off. “It was so simple, it was just about finding the right cast and letting them do their thing in collaboration with our choreography team: Joe Grey Adams, Jordan J Funk, Aisha Amuah,” says Tom, who worked with production company Business Club on the final film.
Positive media involving children is making a comeback in what has been described as a culture of “bleak depictions of Generation Alpha” and Tom wants to help change the tide. “We definitely all need a little positivity at the moment,” shares Tom. The POV of the music video looks as if the viewer is standing on top of the school, whipping from one dance troupe to the next – lending itself well to large-scale choreography, and it’s undeniably triumphant.
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