Big Brother UK 2025 Returns on ITV: Start Time, How to Watch, and What’s New

Big Brother UK 2025 launches in the U.K. on Sunday, September 28, 2025, at 9:00 p.m. BST on ITV2 and streams free on Itvx. That’s 4:00 p.m. Et in America/New_York. Big Brother UK returns for a new season on ITV with Aj Odudu and Will Best back to front the live launch and nightly action. Journalist Caroline Preece notes, “The new series launches with a live show on Sunday, Sept. 28, at 9 p.m.” and also that “No U.S. broadcaster has been announced.”

For viewers who prefer a catch-up after the live broadcast, NationalWorld reporter Matthew Mohan-Hickson confirms the opener “is due to start at 9pm” and…