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Big Tech Taps Super Bowl Commercials to Put Human Face on A.I.

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February 9, 2026
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Big Tech Taps Super Bowl Commercials to Put Human Face on A.I.

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If you believe what you see on TV, then the mysterious technological force known as A.I. is nothing without the help of some human hands.

In a 60-second ad slated to run Sunday in NBC’s telecast of Super Bowl Lx, Open AI shows a series of pictures of people using their hands to read, sketch, design, ask questions and even guide a pair of robotic arms. The last few seconds are used to flash the words “You Can Just Build Things” on screens, following by a prompt to consider Codex, an app that can develop software depending on…

‘ The preceding article may include information circulated by third parties ’

‘ Some details of this article were extracted from the following source www.imdb.com ’

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