To kick off the partnership, ProFoot by Tommie Copper has released a tongue-in-cheek AI-generated press conference, featuring BigFoot fielding questions from the media and sharing his excitement about finally finding next generation orthotics made for real feet, that meet his exacting standards for quality and technology. They’re lab engineered.
👉 Watch the AI-generated press conference here.
The campaign will include a series of AI-generated videos starring BigFoot in a variety of everyday situations — from training for marathons (sort of) to discovering the joy of arch support. Each piece is designed to deliver laughs while spotlighting the real comfort benefits behind ProFoot by Tommie Copper’s line of pain relief orthotics.
“Sure, we could have hired a real celebrity,” said Josh Krauss, the for real VP of Marketing & eCommerce at ProFoot by Tommie Copper, “but when it comes to comfort that’s legendary, there’s really only one choice. BigFoot.”
In true 2025 fashion, this entire campaign — from BigFoot’s debut video to this very press release — was created using AI. It’s part parody, part publicity stunt, and entirely about comfort. The videos were created in collaboration with Field 19 Studios.
So whether you’re a myth, a marathoner, or just someone with sore feet, ProFoot by Tommie Copper has the next generation orthotics that you need.
ABOUT TOMMIE COPPER
Since launching in 2010, Tommie Copper, a Tengram Capital portfolio company, has built one of the most comprehensive, innovative, and approachable pain-management portfolios in the health and wellness sector. With a stated goal of providing “round-the-clock, head-to-toe relief,” Tommie Copper offers an industry-leading product line of compression wear, sleeves, topical analgesics, mattresses, pain-relief devices, orthotics, and more. With this wide range of effective, convenient, and versatile solutions for everyday pain and discomfort, Tommie Copper delivers on their mission to help customers “live more comfortably every day.” Tommie Copper products can be found at QVC, Lowe’s, Home Depot, Walmart, Walgreens, Amazon and TommieCopper.com.
SOURCE Tommie Copper
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