They did, with the doc — directed by Brett Ratner in his first film since getting canceled — launched in third-place with an estimated $7 million from 1,778 theaters, the best showing in a decade for a non-fiction title. And while it didn’t meet Saturday’s projected of $8 million, it’s ahead of the $5 million it was tracking to earn going into the weekend. Many in the media suggested Melania would be an all-out bomb with as little as $1 million. Exhibitors had also worried, and had lowered their estimates to $2 million to $4 million based on sluggish ticket sales. But a grassroots campaign not visible to the public eye…
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