OTIS has been appointed as the exclusive music provider for Canva’s global brand campaigns and owned events.
The move builds on a partnership that began in June 2023, during which OTIS developed Canva’s sonic identity, created music guidelines, and scored the last five brand campaigns, as well as producing audio for live events.
The first campaign under the new agreement, Put Imagination To Work, showcases everyday work heroes whose creativity comes to life through the graphic design platform’s tools, each accompanied by an original soundtrack from OTIS.
“We’re truly grateful to have built such a meaningful relationship with so many of the talented teams at Canva,” said Camille Yaptinchay, Executive Producer at OTIS.
“For us, it’s a dream to work with clients who bring thoughtful, inspiring briefs and also understand the importance of music and sound as fundamental to their brand.”
Cat Van Der Werff, Executive Creative Director at Canva, said: “Music adds the emotion and energy that makes campaigns memorable, and OTIS does this brilliantly. With this partnership, people won’t just see our brand, they’ll feel it.”
In June, Canva took a major step in its AI strategy by launching a native integration with OpenAI’s ChatGPT that allows users to tap into their Canva workspace and creative tools without leaving the chat interface.
The integration makes Canva the first design platform to embed its capabilities directly into ChatGPT. It includes two key launches: a deep research connector for ChatGPT and the Canva Model Context Protocol (MCP) Server. Together, these tools are designed to streamline design, analysis, and content generation inside AI-native workflows.
Credits:
Client & In-House Creative Team: Canva
Director: Traktor
Production: Stink Films
Post Production: The Editors
Music + Sound: OTIS
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‘ Some details of this article were extracted from the following source www.mediaweek.com.au ’
