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Wine. Clothing. Perfume. These are the money-making collections that celebrities quickly include in their brand – but now, homeware is also a popular addition to a star’s line-up.
Stacey Solomon has launched another range with George at ASDA, featuring cosy cushions, affordable tableware and patterned bedding, while Michelle Keegan regularly works with Very on furniture and decor offerings.
There’s also Holly Willoughby’s Dunelm range featuring nature-inspired designs, pastel floral patterns and soft fabrics at a prices from £14 up to £85.
Then there’s Reese Witherspoon‘s Draper James home collection, which leans fully into a Southern-inspired aesthetic, and Drew Barrymore‘s Beautiful furniture range.
But with so many on the market – including Mrs Hinch‘s collection at budget store Home Bargains and Amanda Holden‘s BundleBerry range for QVC – which homeware brand boasts the most tasteful designs – and which lean more to being tacky?
Thankfully, Jordana Ashkenazi, founder and design director of Element One House, revealed to the Daily Mail the stars who share classy collections (and the ones who don’t!)…
Stacey Solomon (pictured) promoting one of her George at ASDA homeware collections
Stacey Solomon
Jordana: Stacey Solomon’s George at ASDA homeware range leans into cosy, country-esque styling and, while it is not positioned as high luxury, there are elements that feel genuinely charming and easy to live with.
Some of the smaller home decor pieces and parts of the tableware stand out because they bring warmth without trying too hard to feel elevated, and there are affordable items within the range that look far more expensive than their price point, which is refreshing to see on the high street.
The softer accessories and relaxed textures give that comfortable, Sunday afternoon energy that many people love, making the collection feel approachable rather than overly styled or formal.
Where the range starts to lose its sense of longevity is in the bedding and some of the cushions. The country-esque aesthetic often slips into kitsch territory, with bold florals, animal motifs and nostalgic prints that feel dated rather than timeless.
Certain patterns echo an early 80s or 90s catalogue look, and the louder colour combinations can come across as more themed than curated.
While the cosy intention is clear, some of these pieces lack the refinement that gives interiors a more considered, design-led feel.
VERDICT: Overall, there are tasteful moments within the home decor and some of the tableware that feel warm, affordable and surprisingly elevated for the price point.
However, the bedding and many of the cushions lean more towards tacky, with dated florals and animal patterns that push the collection away from timeless interiors and into kitsch, nostalgic styling.
Holly Willoughby
Jordana: Holly Willoughby’s Dunelm range is positioned as a vintage inspired collection, but from a design perspective the vintage influence feels unclear.
True vintage interiors tend to feel layered, elegant and considered, often referencing a specific design era or moment in history, whether that is mid century modern, Art Deco or classic English country.
Here, however, much of the collection leans more towards a nostalgic country aesthetic that feels dated rather than timeless.
Several of the florals, pastel tones and nature led prints read closer to an early 80s or 90s catalogue look and, at times, it echoes similar issues seen in Stacey Solomon’s range, but without the same warmth or charm to balance it.
Part of the challenge lies in the execution. Lower price points often rely on more affordable fabrics and simpler printing techniques, which can make patterns appear flatter and less refined.
Vintage can be incredibly beautiful when interpreted thoughtfully, but these patterns do not capture that polished, stylish side of vintage design.
At times the bedding gives off a real ‘nan’s spare room’ energy rather than a refined vintage aesthetic, and it is difficult to see a broad design conscious audience embracing the look beyond a very niche market.
VERDICT: Tacky. The cheap floral patterns and dated country styling do not quite hit the mark, and the overall look feels more reminiscent of past catalogue trends than a refined vintage revival.
Holly Willoughby pictured promoting her Dunelm range
Amanda Holden
Jordana: Amanda Holden’s BundleBerry collection for QVC takes a far more playful and maximalist approach than many celebrity homeware ranges, leaning into bold geometrics, checkerboard prints and colourful statement pieces designed to bring personality into a space.
The aesthetic sits somewhere between retro glamour and accessible high street styling, with decorative trunks, patterned rugs and whimsical accents that feel intentionally eye catching rather than soft or understated.
There are moments where the collection works particularly well, especially in some of the geometric accessories and richer decorative pieces, which can feel surprisingly elevated for the price point.
Certain lighting and accent items add a sense of drama and personality, giving the range a more design forward edge than many celebrity collaborations.
Where the collection begins to lose momentum is in its overall cohesion. The pieces do not always feel like they speak to each other, making it difficult to identify a clear pattern, colour or product story running through the range.
One moment there is a random velvet footstool with spindly legs, followed by a bold green striped lamp that feels far more considered, then a completely different pattern again in a throw.
Rather than feeling like a fully curated interiors concept, parts of the range can come across as a mismatch of individual items chosen because they are fun on their own, but without a strong thread tying them together.
VERDICT: Overall tasteful. While the lack of a clear design narrative can make the collection feel slightly disjointed at times, many of the geometric accessories and statement pieces bring personality and energy to a space, giving the range a playful, design led quality that stands out from more traditional celebrity homeware lines.
Amanda Holden promoting another one of her collections with DFS
Kelly Clarkson
Jordana: Kelly Clarkson’s Wayfair home range is enormous, with over 2,000 pieces spanning everything from wallpaper and rugs to four-poster beds, sideboards, office chairs, lighting and even pre-lit Christmas trees.
The sheer scale of the collection makes it difficult to identify a clear design identity. It is interesting that she has partnered with Wayfair, a platform known for bringing together every brand, price point and style under one roof, because that is ultimately how the collection feels.
Rather than a tightly curated vision, it reads like a broad assortment of products gathered together, reflecting the marketplace itself more than a singular creative direction.
From modern and oriental influences to farmhouse, country, vintage and contemporary pieces, the range feels like a mishmash of aesthetics sitting side by side.
With so many categories and looks included, the pieces do not appear to speak to each other or tell a cohesive story, making it hard to define what Kelly Clarkson’s personal design style actually is.
At times it is difficult to believe the collection has been carefully edited, as the variety of items can give the impression of selections added one after another rather than a considered interior narrative.
The price points only add to the confusion, jumping from a $350 Christmas tree to wallpaper priced at around $0.53 per square foot, alongside four-poster beds approaching $1,000 and curtains sitting at just $16.99.
Normally shoppers gravitate towards a brand because it represents a consistent level of quality or positioning, but here the pricing feels as scattered as the design direction, making the overall experience feel messy rather than intentional.
VERDICT: Tacky. While there are a handful of decent items hidden within the range, the lack of cohesion, wildly varied price points and scattered design direction make the collection feel more like a chaotic marketplace than a thoughtfully curated homeware line.
Michelle Keegan
Jordana: Michelle Keegan’s home collection for Very actually feels genuinely cohesive, with a clear aesthetic running through the designs.
Built around soft neutrals, fluted furniture and on-trend textures like bouclé and warm beiges, the collection leans into a modern, softly glam look that feels considered rather than chaotic.
With a range of around 130 pieces, from beds and sofas to lighting, artwork and accessories, the scale feels edited enough to maintain a strong point of view while still offering variety.
There is a noticeable effort to create a consistent design story, making it easy for shoppers to visualise how pieces work together.
Rather than overwhelming customers with endless options, the range feels curated, allowing people to mix and match furniture and decor without having to overthink styling decisions.
This sense of cohesion takes the pressure out of designing a space, giving buyers a clear direction they can follow.
For the price point, it is a great range that allows shoppers to achieve a stylish, designer-led look without spending a fortune, and overall it feels well thought through and easy to shop.
VERDICT: Tasteful. For an accessible high-street price point, Michelle has created a cohesive and stylish collection that makes it easy for shoppers to achieve a pulled-together interior look, and overall it feels like a strong and considered offering.
‘Michelle Keegan’s (pictured) home collection for Very actually feels genuinely cohesive, with a clear aesthetic running through the designs’, said Jordana
Sam Faiers
Jordana: Samantha Faiers’ home ranges across both B&Q and Wayfair feel surprisingly small in scale, and the lack of cohesion makes it difficult to understand the overall design direction.
Rather than presenting a fully formed interior story, the collections come across as a handful of standalone pieces, from bedding and cushions to a single pair of curtains, without a clear thread linking them together.
A mix of animal prints, florals and plain designs appear throughout, but none of the patterns feel connected, leaving the range feeling more like a selection of random fabric ideas than a curated homeware vision.
Celebrity collaborations tend to work best when they offer a strong point of view, making it easy for shoppers to understand the look they are investing in.
Here, however, the direction feels scattered, making it hard to visualise how the pieces would sit together within a room.
VERDICT: Tacky. While there are softer moments within the bedding, the overall lack of cohesion, limited scale and random mix of patterns make the range feel incomplete rather than thoughtfully designed.
Reese Witherspoon
Jordana: Reese Witherspoon’s Draper James home collection leans fully into a Southern-inspired aesthetic, offering a mix of home and gifting pieces that feel feminine, charming and rooted in classic American style.
The aim is clearly Southern charm, and it does exactly what it says on the tin, delivering on that promise through outdoor rocking chairs, relaxed settings, tableware, textiles and decorative accessories that feel warm, welcoming and unmistakably on brand.
While it may not appeal to everyone, particularly those drawn to more contemporary interiors, the collection feels authentic to the vision Reese has built around Draper James.
The range sits comfortably within a home and gifting space, balancing cute novelty items with more considered pieces such as tableware and outdoor furniture.
The Southern influence comes through strongly in the rocking chairs and outdoor elements, which give the collection a relaxed, hospitality-led feel.
VERDICT: Tasteful. It is cohesive, charming and true to its Southern roots, offering a curated mix of cute, giftable pieces alongside more classic homeware that makes the range feel both fun and considered.
Reese Witherspoon’s Draper James home collection, pictured
Mrs Hinch
Jordana: Mrs Hinch’s Home range at Home Bargains leans into her familiar calming, neutral aesthetic, with soft tones and cosy styling hinting at a tranquil direction.
There is a clear starting point in terms of look and feel, and you can see the intention behind the collection, but with only a small number of pieces available, it currently feels limited in scope.
Rather than presenting a fully realised interiors vision, the range reads more like the beginning of a collection, leaving you wondering where the rest of the story is and what the long-term design direction might be.
The neutral palette suggests the potential for something cohesive and tasteful if the range were expanded further.
However, at the moment there simply isn’t enough to build a full design narrative around, making it hard to understand exactly what the overall vision is meant to achieve.
The Home Bargains price point also raises questions about longevity and finish, particularly when it comes to softer furnishings.
While affordability makes the collection accessible, lower price points can sometimes impact quality over time, which means pieces risk veering into tacky territory if they don’t hold up well with use.
There is a sense that the range could evolve into something quite nice if more depth and variety were introduced, but as it stands, it feels incomplete.
VERDICT: Mixed. The calming aesthetic has the potential to be tasteful, but the limited scale, unclear direction and concerns around budget-level quality mean the collection currently sits somewhere between tasteful intention and tacky execution.
Drew Barrymore
Jordana: Drew Barrymore’s Beautiful furniture collection currently feels extremely limited in scale, with only a handful of pieces available, including a coffee table, bench, sofa, chair and bookcase.
For a celebrity with such a large platform, the offering feels surprisingly minimal, leaving you wondering where the rest of the collection is.
Rather than presenting a fully developed interiors story, the range comes across more like an early preview than a complete launch, and it is difficult to see a strong design narrative emerging from such a small selection.
While the retro-inspired direction hints at a softer, approachable aesthetic, the individual pieces do not feel particularly inspiring.
A mint green accent chair may work for a niche audience, but it is unlikely to have broad appeal, and the grey fabric sofa reads quite boxy and utilitarian, feeling more suited to an office environment than a stylish living space.
The remaining pieces are perfectly fine, but nothing feels especially memorable or design-led, particularly for a brand targeting a large market.
With only five pieces available, the range feels underdeveloped, as though more thought or expansion is still needed to create a cohesive and compelling offering.
VERDICT: Uninspiring and leaning towards tacky. While the pieces themselves are not offensive, the lack of scale, limited variety and boxy silhouettes leave the collection feeling unfinished rather than thoughtfully curated.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.celebrity.land.co.uk ’
